This weekend store.kellysgunsales.com was deactivated. Yup, that’s right, the online store portion of the business was closed. What does this mean? Well it comes as part of some radical business changes.
Small business retail sales proved difficult with the time I was able to spend advertising and helping customers, so something needed to change. I wasn’t providing great customer service and I wasn’t making money; both are needed for a viable business.
Where is Kelly’s Gun Sales going?
Low volume, super high customer service, that is where we are going. Have you ever wanted a concierge for the firearms industry? Have you ever used a personal shopper for clothing or something else and then wished one existed for shooting sports? In short it works like this:
We talk and define general and specific requirements for your purchase (planned use, worst case use, budget, timeline, etc.) then I sift through the thousands of options which exist in the market looking for the ones that best meet your needs. I typically narrow it down to three or so options and present them along with my reasoning and my recommendations. We come to a consensus on which item(s) fit the need(s), I source them and get them all setup. If we just built you a full setup (say a rifle), then we meet on the rifle range for a coaching session so you can test drive your new rifle. After the fun we end up at the shop and complete the paperwork and such.
It’s like, if you can imagine, buying a super high end sports car. The salesman would make sure the car was setup just right for you and you may even get a track day with the car. I’m trying to do something like that, but for the firearms industry.
The white glove gun buying experience, that is where we are going.